Faezeh Abbasi; Vahid Nasehifar; Tohfeh Ghobadi Lamuki; Mostafa Rezaie Rad
Abstract
One of the most influential aspects of the economic embargo is the psychological dimension, which has negative effects on the economic structure of society. The aim of this study was to design and validate an anxiety management model in consumer behavior during the economic embargo on Iran. The approach ...
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One of the most influential aspects of the economic embargo is the psychological dimension, which has negative effects on the economic structure of society. The aim of this study was to design and validate an anxiety management model in consumer behavior during the economic embargo on Iran. The approach of this research is deductive-inductive and from the perspective of the purpose of a fundamental research that has been mixed with the research method and based on empirical philosophy. The community of research participants in the model presentation section included theoretical experts (university professors) and experimental experts (executives and industry and business owners), 20 of whom were selected using purposive sampling in the ISM section. have became. The statistical population of the quantitative section including consumers of capital goods and samples in this section were estimated 384 people using Cochran's formula and were selected by Two-stage sampling method. Data collection tools were library studies and the use of a researcher-made questionnaire. In the qualitative part of the research, the meta-combined method has been used and the initial model has been designed with the ISM method and finally validated with the partial least squares method.
Jaleh Farzaneh Hssanzadeh; Vahid Nasehifar
Abstract
The existing knowledge concerning the determinants of exporting entrepreneurship is both scant and scattered. In order to cover this research gap, the aim of this research is to study the effect of two intangible resources (entrepreneurial orientation & learning capability) on entrepreneurial export. ...
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The existing knowledge concerning the determinants of exporting entrepreneurship is both scant and scattered. In order to cover this research gap, the aim of this research is to study the effect of two intangible resources (entrepreneurial orientation & learning capability) on entrepreneurial export. Because Strengthening the international entrepreneurial qualities in an organization by using these resources creates a sustainable and non-impartial competitive advantage for the organization. Based on what has been discussed above, a conceptual model is proposed tested among small and medium sized enterprise in food industry(Golestan, Nobare sabz, Kadbanoo company , Komaje saba, Dashte neshat, Mahrad, Iran chashnee, … ). The sample consists of senior managers and marketing experts in these firms. Also, sampling method is non-random sampling. Research method was used in this study is questionnaire . Eventually, 195 questionnaires were gathered and analyzed by equation modeling and Amos, Spss software. The result showed that entrepreneurial orientation have positive effect on entrepreneurial export. Furthermore, only risk taking is effective on entrepreneurial export among three dimensions of entrepreneurial orientation. Market learning capability have influence on entrepreneurial export. Also, it is a full mediation role in the model.
